Saturday, February 4, 2017
PRICES FOR SMARTPHONES AND OTHER HIGH TECH PRODUCTS MAY RISE SOON!
PRICES FOR SMARTPHONES AND OTHER HIGH TECH PRODUCTS MAY RISE SOON!
We hope for you that you made the biggest of your high-tech shopping for Christmas. Prices for smartphones and other high-tech products may soon rise.At issue is the euro / dollar exchange rate, which is increasingly close to parity.
In a few days and during the coming months, the high-tech giants will present their innovations for the year 2017. The most anticipated smartphones of the year will be presented with great fanfare at the different shows (CES and MWC for beginning of the year). Among them, there are of course the Samsung Galaxy S8 , but also serious competitors like the LG G6, the next high-end HTC, Sony and others.
If the products will be further improved over their previous drafts, bad surprise could come from price. In any case in Europe and therefore in France. Because as indicated our colleagues MacG , the exchange rate euro / dollar is changing to the disadvantage of Europe.
Indeed, it is around 1.0457 dollar for 1 euro at the time of writing and the trend is downward trend in recent weeks. The risk is therefore that the value of the dollar will equal that of the euro. We would then have a situation of parity 1 dollar for 1 euro.
In this situation, companies will therefore certainly raise their prices to compensate for the shortfall. Apple and Microsoft for example are the champions in the field . During the last major movement of these two currencies, the two companies had already increased the prices of their products.
But more generally, the high-tech industry as a whole had taken advantage of the situation to increase its prices. Almost no one had taken the decision to absorb this euro / dollar rate change. We do not see why companies would do so in the near future.Fans of high-tech, be prepared, the months to come risk to prick a little eyes.
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